Sephora Reveals 2026 Beauty Insider Birthday Gifts & New Perks

Sephora is ringing in 2026 with a glow-worthy refresh to its Beauty Insider Birthday Gifts—a moment worth celebrating and, yes, alerting your beauty-loving friends about.

Beginning January 1, Beauty Insider members across all tiers (Insider, VIB and Rouge) can select an exclusive birthday treat from cult-favorite brands, including Tower 28 Beauty, Dr. Dennis Gross, D a e and Glossier, available to redeem during their birthday month. The curated sets highlight hero products, like Tower 28’s SOS Face Mist and Dr. Dennis Gross’s bestselling exfoliating peel pads.

VIB and Rouge members have even more to look forward to. Online-exclusive, rotating birthday gifts debut this year, beginning with Jo Malone London in Q1, while future drops are being kept under wraps. Prefer points over product? Members can also opt for 250 Beauty Insider points, redeemable in-store at Sephora, Sephora at Kohl’s or on Kohls.com.

And because Sephora never stops the beauty party, additional buzzy brands are slated to drop later in the year. Expect K1 8, Gisou, and Innisfree to join the mix in the second half of 2026—just in time for summer and fall birthdays.

Birthday gift redemption is free at Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase. Not a member yet? The Sephora Beauty Insider program is free to join in store, on Sephora.com, or via the Sephora App, because everyone deserves a birthday beauty moment.